The objective of this collaborative project was to develop a brand with a logo, series of print ads, and other collateral while addressing diversity and inclusivity. This topic was difficult given the circumstances of today’s society. There are countless groups and advocacies out there that represent a single group or culture, so we decided to go the complete opposite and create an awareness for everyone thus our title, “Human Kind.”
Our group consisted of three designers; Josh Gingerich (PCAD ’18), Casey Capece (PCAD ’18), and myself. We designed the logo, descriptive posters, interactive posters, mockups for bus stop advertising, direct mailers, buttons, and a single page website.
